SUMMARY
You will create a trademark/logo for a company that focuses on what class decides as your inspiration. A symbol represents a business keep in mind how style relates to what ideas a company wants to communicate (Corporate Identity). The type of company you will design for will be decided by the class. Focus on the idea of GESTALT. Making the logo a unified whole. Example use the same weight of shapes throughout the logo.
WHAT TO SUBMIT
1 Any rough sketches. You start with rough sketches of ideas on a sheet of paper please brain storm. Skip this at your own risk . This part of the process is thinking out loud and putting as many ideas as possible in front of your nose in order to start forming an idea of where to take this logo. You will need to turn in this portion of the assignment.
2 Four sheets minimum of at least 2 different versions of the logo. On each of the 2 sheets of logos you will have multiple variations that are slightly changed in order to see as many different versions of the logo. This is done for you as the designer and the client in order to come to a consensus as to what is the best logo to represent the company.
3 Choose one single logo using the multiple sheets of logos. Make the necessary changes and turn in that choice.
You will create a trademark/logo for a company that focuses on what class decides as your inspiration. A symbol represents a business keep in mind how style relates to what ideas a company wants to communicate (Corporate Identity). The type of company you will design for will be decided by the class. Focus on the idea of GESTALT. Making the logo a unified whole. Example use the same weight of shapes throughout the logo.
WHAT TO SUBMIT
1 Any rough sketches. You start with rough sketches of ideas on a sheet of paper please brain storm. Skip this at your own risk . This part of the process is thinking out loud and putting as many ideas as possible in front of your nose in order to start forming an idea of where to take this logo. You will need to turn in this portion of the assignment.
2 Four sheets minimum of at least 2 different versions of the logo. On each of the 2 sheets of logos you will have multiple variations that are slightly changed in order to see as many different versions of the logo. This is done for you as the designer and the client in order to come to a consensus as to what is the best logo to represent the company.
3 Choose one single logo using the multiple sheets of logos. Make the necessary changes and turn in that choice.
4 Example of the 3-d examples of logo in use (airplane, pickup truck, sign, semitruck.
5 Creative brief explaining logo. Brief must have at least these 3 Message, Audience, and Back round) . Explanation of a DESIGN BRIEF or CREATIVE BRIEF
WHAT WILL BE EVALUATED
..............40 Points
Evidence of creative process showing multiple versions of each logo thinking through visually best way to represent companies visual values. Did you do multiple versions and variatations.
..............20 Points
Does the aesthetic of the design match the company? Does the design look professional? Does the design deviate from expected conventions.
..............40 Points
Attention to detail that reflects a certain amount of time and care put into the design.
..............100 Points Total
GRADE SCHEDULE
100-90 A
90-80 B
80-70 C
70-60 D
60-0 F
EXTRA CREDIT RESEARCH (5 Points both parts completed)
• Submit 5 logos that are connected to the industry for the logo assignment.
TERMS
Corporate Identity
Font-A complete set of type of one size and face.
Logo-A name, symbol, designed for easy and definite recognition, especially one borne on a single printing plate or piece of type.
Trademark-A name, symbol, or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer.
LINKS
:: CommArts.com Network
:: Glossary of Typographic Terms
:: Spiral Logos
:: Type Topics Adobe
5 Creative brief explaining logo. Brief must have at least these 3 Message, Audience, and Back round) . Explanation of a DESIGN BRIEF or CREATIVE BRIEF
WHAT WILL BE EVALUATED
..............40 Points
Evidence of creative process showing multiple versions of each logo thinking through visually best way to represent companies visual values. Did you do multiple versions and variatations.
..............20 Points
Does the aesthetic of the design match the company? Does the design look professional? Does the design deviate from expected conventions.
..............40 Points
Attention to detail that reflects a certain amount of time and care put into the design.
..............100 Points Total
GRADE SCHEDULE
100-90 A
90-80 B
80-70 C
70-60 D
60-0 F
EXTRA CREDIT RESEARCH (5 Points both parts completed)
• Submit 5 logos that are connected to the industry for the logo assignment.
TERMS
Corporate Identity
Font-A complete set of type of one size and face.
Logo-A name, symbol, designed for easy and definite recognition, especially one borne on a single printing plate or piece of type.
Trademark-A name, symbol, or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer.
LINKS
:: CommArts.com Network
:: Glossary of Typographic Terms
:: Spiral Logos
:: Type Topics Adobe
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