LABEL ASSIGNMENT

ASSIGNMENT
Learn and practice using the pen tool in Illustrator to trace around the bottle. The bottle will be constructed with 8 shapes not including the label. You will break this illustration into 4 layers (1. bottle 2. nozzle 3. label 4. Photograph) The second part of the assignment will be to make a minimum 4 different labels for a product called ZING which will be submitted when the assignment is due.

BRANDING
Be sure to choose colors that symbolize or will be identified with the brand. Choose one dominant color and then no more than three other colors that are secondary. Black and white are not colors and can be used at will. Look at and study the Wikipedia definition of BRANDING.

AUDIENCE
Generic consumer walking through a supermarket, Walmart, Target, etc. who is looking for a stain remover.

OBJECTIVES
1. Choose colors that define and create a brand for the bottle and label of a product called ZING.
2. Use font that connects to the style of the design.
3. Create a back round a visual idea that connects to the name of the product.
4. Practice using pen tool and illustrate the bottle.
5. Create 4 different labels for the front of the bottle. The versions do not need to be a different idea, but can be a variation on one idea.

DESIGN TERMS
• Emphasis
• Scale
• Dominant
• Subordinate
• Color Scheme (KULER)

EXTRA CREDIT
*Design the label that goes on the back of the bottle.

WHAT TO INCLUDE
• (1) Trace of the bottle with the final label chosen. (2) a. Type at bottom of the page the HEX # or CMYK # of colors chosen b. State the color scheme used. Only use one of these color schemes Analogous, Monochromatic, Triad, Complementary, Compound, Shades. (NO CUSTOM COLOR SCHEMES)
• Multiple comps of the label.
• All exercises done in class.