FINAL POSTER

HORIZONTAL

60/30 CONTRASTING

45 SINGLE DIRECTION

VERTICAL / HORIZONTAL

Choose one version illustrated above and layout info listed below.

COLOR SPACE: CMYK

Size: 11in x 17in
Resolution: 150px/in.

• APPLE

• Health Benefits

• Alzheimer's Prevention

• Lower Cholesterol

• Lung Cancer Prevention

• Bone Protection

• Colon Cancer Prevention

• Weight Loss

KEEP IN MIND WHAT WILL BE EVALUATED
• Use of the rule of thirds
• Use of rulers and measuring the space
• Use of the guides
• Use of a hierarchy with text (different scale/size of text depending on info represented)
• Limit color choices to give poster an identity (Recommended use Kuler to choose colors)

FINAL

Final create 2 different posters.

Size
11 x 14 in.

Purpose
Promote use of fruits and vegetables.

Title:
APPLE

Secondary Copy:
• Great source of fiber which can absorb cholesterol.
• Good source of Antioxidants.
• Helps reduce the risk of colon cancer.

LOGO DESIGN

SUMMARY
You will create a trademark/logo for a company that focuses on what class decides as your inspiration. A symbol represents a business keep in mind how style relates to what ideas a company wants to communicate (Corporate Identity). The type of company you will design for will be decided by the class. Focus on the idea of GESTALT. Making the logo a unified whole. Example use the same weight of shapes throughout the logo.

WHAT TO SUBMIT
1 Any rough sketches. You start with rough sketches of ideas on a sheet of paper please brain storm. Skip this at your own risk . This part of the process is thinking out loud and putting as many ideas as possible in front of your nose in order to start forming an idea of where to take this logo. You will need to turn in this portion of the assignment.
2 Four sheets minimum of at least 2 different versions of the logo. On each of the 2 sheets of logos you will have multiple variations that are slightly changed in order to see as many different versions of the logo. This is done for you as the designer and the client in order to come to a consensus as to what is the best logo to represent the company.
3 Choose one single logo using the multiple sheets of logos. Make the necessary changes and turn in that choice.

4 Example of the 3-d examples of logo in use (airplane, pickup truck, sign, semitruck.
5 Creative brief explaining logo. Brief must have at least these 3 Message, Audience, and Back round) . Explanation of a DESIGN BRIEF or CREATIVE BRIEF

WHAT WILL BE EVALUATED
..............40 Points
Evidence of creative process showing multiple versions of each logo thinking through visually best way to represent companies visual values. Did you do multiple versions and variatations.

..............20 Points
Does the aesthetic of the design match the company? Does the design look professional? Does the design deviate from expected conventions.

..............40 Points
Attention to detail that reflects a certain amount of time and care put into the design.

..............100 Points Total

GRADE SCHEDULE
100-90 A
90-80 B
80-70 C
70-60 D
60-0 F

EXTRA CREDIT RESEARCH (5 Points both parts completed)
• Submit 5 logos that are connected to the industry for the logo assignment.

TERMS
Corporate Identity
Font-A complete set of type of one size and face.
Logo-A name, symbol, designed for easy and definite recognition, especially one borne on a single printing plate or piece of type.
Trademark-A name, symbol, or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer.

LINKS
:: CommArts.com Network
:: Glossary of Typographic Terms
:: Spiral Logos
:: Type Topics Adobe

LABEL ASSIGNMENT

ASSIGNMENT
Learn and practice using the pen tool in Illustrator to trace around the bottle. The bottle will be constructed with 8 shapes not including the label. You will break this illustration into 4 layers (1. bottle 2. nozzle 3. label 4. Photograph) The second part of the assignment will be to make a minimum 4 different labels for a product called ZING which will be submitted when the assignment is due.

BRANDING
Be sure to choose colors that symbolize or will be identified with the brand. Choose one dominant color and then no more than three other colors that are secondary. Black and white are not colors and can be used at will. Look at and study the Wikipedia definition of BRANDING.

AUDIENCE
Generic consumer walking through a supermarket, Walmart, Target, etc. who is looking for a stain remover.

OBJECTIVES
1. Choose colors that define and create a brand for the bottle and label of a product called ZING.
2. Use font that connects to the style of the design.
3. Create a back round a visual idea that connects to the name of the product.
4. Practice using pen tool and illustrate the bottle.
5. Create 4 different labels for the front of the bottle. The versions do not need to be a different idea, but can be a variation on one idea.

DESIGN TERMS
• Emphasis
• Scale
• Dominant
• Subordinate
• Color Scheme (KULER)

EXTRA CREDIT
*Design the label that goes on the back of the bottle.

WHAT TO INCLUDE
• (1) Trace of the bottle with the final label chosen. (2) a. Type at bottom of the page the HEX # or CMYK # of colors chosen b. State the color scheme used. Only use one of these color schemes Analogous, Monochromatic, Triad, Complementary, Compound, Shades. (NO CUSTOM COLOR SCHEMES)
• Multiple comps of the label.
• All exercises done in class.

DVD REDESIGN COMPOSITE/COLLAGE

IMPORTANT VISUAL IDEAS TO BE DEMONSTRATED
1. Rule of Thirds.
2. Using guides to organize space.
3. Pictures should be fragments of the narrative found in the film to allude to the story.
4. Text, use of colors or fonts should be used logically to organize info such as title, stars, description, etc.

CREATIVE BRIEF DVD REVISION

BACK ROUND
Description of project, goals, and objectives. Create three different covers for the same movie for a DVD cover that is over 15 years old. Organize all the info and a specific size page. The template will be projected on the screen in class or use the one below.

DELIVERABLES
What will be created for client for a visual id. or ad campaign. Example brochures, posters, stationary.. Create 3 versions in Photoshop of a DVD Cover. You will copy the info from the cover and change the look and feel of the design. Images for the design will be your own. The three versions needs to be a composite/collage of images you have made.


AUDIENCE
Knowledge of who work will be made for to guide style and look of design. A specific audience that the movie has been made for that can be a specific gender, any age, and any type of person depending on the film.

OBJECTIVES
How will success be defined. What exactly needs to be accomplished. Reorganize the information and create a collage that connects to the themes of the movie.

	LENGTH10.75 in.
HEIGHT 7.25 in.	BACK 5.125 in.	SPINE .5 in.	FRONT 5.125 in.
Resolution 150 px/in.

LINKS
The Grid System
Criterion Collection
Creative Brief (WIKIPEDIA