Photoshop Videos

• Improved Selecting and Masking

• Refining Selection Edges

• Marquee and Lasso Tool

• Non-Destructive Transformations

• Arranging Layers

Rabbit Design.

Create a t-shirt that focuses on the year of the rabbit or hare. Use the vector graphic software Illustrator. This should be a quick time wise graphic. Design a rabbit it does not have to be or it can be realistic. The design can be cartoonish, realistic, made out of dots, lines, etc. Think of this assignment as an opportunity to make a type of work that you could do on your own when the semester is finished to create for self promotion and practice. Use the website below to as a guide and place to start to think how to sell you talent and visual ideas.

Threadless

Korean Poster McDonalds Rabbit/Hare Design

Color Mode: CMYK

Size: 8.5in x 11in

REMINDER: What you will turn in 3 Different Posters (In each file or poster three different comps of the text/copy)

LINK: Musical Lines for Poster
VIDEO: No Stupid Questions Smart Objects
ADOBE HELP: Non Destructive Smart Objects
ADOBE HELP: Blending mode descriptions
BLENDING MODE OVERVIEW: Photoshop Essentials

TYPE QUICK KEYS
Command Shift <> change size of text

Option arrows will change the leading or tracking of text.
LEADING vertical space between letter
TRACKING horizontal space between letters
KERNING Adjusting space between specific characters

SANS SERIF no feet clean unadorned type
SERIF has feet often thought easier to read if in blocks of text

FOR WEDNESDAY 6

Critique on gift bag.

What to submit on Wednesday

1. Screen shot healed photograph of landscape.

2. Screen shots of 2 or more gift bags.

3. Printed version. Add a handle to finish off idea.

(1) Must use three out of four of layouts illustrated below. (2) Use guides and proper angles. (3) CMYK 11in x 17 in at 150 pixels per inch (4) Use Kuler to limit color choices and create a color identity for poster (5) Imagery for posters can be abstract, photographic, musical notes, flowers, clouds, musical instruments, a drawing, etc.. Be creative.

POSTER #1 Use the piano images to make the Piano poster.

POSTER #2 Use construction paper or card board to make visuals for either the Drum or Wind poster.

POSTER #3 Use your own image or creativity to make the image for either the Drum or Wind poster.

45 Single Direction

Vertical/Horizontal

Horizontal

30/60

Create 3 different posters with different design ideas.

choose one version illustrated above and layout info listed below.

COLOR SPACE: CMYK

Size: 11in x 17in
Resolution: 150px/in.

KEEP IN MIND WHAT WILL BE EVALUATED
• Use of the rule of thirds
• Use of rulers and measuring the space
• Use of the guides
• Use of a hierarchy with text (different scale/size of text depending on info represented)
• Limit color choices to give poster an identity (Recommended use Kuler to choose colors)

Info to be included in three posters.

1.

Spring Piano Concert

Showtime:

• Fri., May. 13, 2011, 8 p.m.

Location: Sophia B. Clarke TheaterAdmission: $12, Seniors, Students & Children under 12 $9, Mt. SAC Students with ID $6

2.

Spring Wind Ensemble Concert

Showtime:

• Fri., May. 13, 2011, 8 p.m.

Location: Sophia B. Clarke TheaterAdmission: $12, Seniors, Students & Children under 12 $9, Mt. SAC Students with ID $6

3.

Spring Percussion Concert

Showtime:

Wed., May. 25, 2011, 7:30 p.m.

Location: Feddersen Recital Hall

Admission: Free

ASSIGNMENT 2

Create a gift bag inspired by Tiffany stained glass using shape layers.

1 Create a template 17 x 11 inches at resolution 300 px/inch . Follow demo, key to template use grid and make sure snap to grid is turned on.

2 Research what early Tiffany stained glass looks like.

3 Make design be sure to use the grid to organize the design. Key work is design (Example being sure you are aware of where shapes are placed on the grid the exact angles shapes are rotated.

CLASS 6

Demo making an orange look otherworldly. Much of this demo based on this tutorial Product Shot.

NYT article How to Ruin a Great Design.

NEW TOOLS

B (Brush)

[ (Brush Smaller)

] (Enlarge Brush)

E (Eraser Tool)

COLLAGE AD

Create an add for a pizza restaurant choose one of the following names and collage together an idea for a promotional poster or card for a window in the restaurant.

8inches x 8inches

150 pixels/square inch

Dead Gulch Pizza (Western Theme)

West Coast Pizza (Techno Theme)

Red Roaster Pizza (Poultry Mascot)

SKILLS

Selections

Masking

Fills

Layers

Adjustment Layers

Command + ' (turn grid on and off)

Shift (Constrain Proportions and add to selection)

Command + - or + (Zoom in and Out)

Tab (Turn on and off tool bar and palletes)

F (Cycles through various views)

Command + R (Turns off and on Rulers)

Command + X (Edit>Cut)

Command + A (Select All)

Command + D (Deselect)

Command + Z (Undo)

Command + T (Transform)

[ ] (Change the size of the brush)

Q (Toggles Quick Mask)

X (Toggles Between Foreground and Backround Colors)

Feather Softens the edges of a selection

ASSIGNMENT

You will create a series of collages using Photoshop. These collages will be connected to the lectures and what we are learning in class about how to use Photoshop to edit pictures. Think of these collages as covers for music cd's or images for posters. You should be creating about one collage a day. The first part of class will involve a lecture about the software and then you should use what you learned in the collage.

DAY 1 COLLAGE

Connect two objects together so they make visual sense from the assets given to you in class. How to use selections will be most important skill learned to discard the back round and cut apart the objects. You will add color for instance a highlight by using a layer styles.

GROUP PRESENTATIONS

In groups of 2 or 3 choose a designer from the website History of Design or Design is History and you will also be given a design principal. With that principal you will describe how that designer used that term in a work he or she made.

Answer 3 questions

1. Describe the design principal.

2. Show an example of how design principal connects to a work done by chosen designer.

3. Describe why the designer is significant.

Design Principals to be assigned to each group

Balance, Color, Unity, Proximity, Repetition, Emphasis, Contrast, Continuity, Size, Shape, Line, Texture, Space

FINAL POSTER

HORIZONTAL

60/30 CONTRASTING

45 SINGLE DIRECTION

VERTICAL / HORIZONTAL

Choose one version illustrated above and layout info listed below.

COLOR SPACE: CMYK

Size: 11in x 17in
Resolution: 150px/in.

• APPLE

• Health Benefits

• Alzheimer's Prevention

• Lower Cholesterol

• Lung Cancer Prevention

• Bone Protection

• Colon Cancer Prevention

• Weight Loss

KEEP IN MIND WHAT WILL BE EVALUATED
• Use of the rule of thirds
• Use of rulers and measuring the space
• Use of the guides
• Use of a hierarchy with text (different scale/size of text depending on info represented)
• Limit color choices to give poster an identity (Recommended use Kuler to choose colors)

FINAL

Final create 2 different posters.

Size
11 x 14 in.

Purpose
Promote use of fruits and vegetables.

Title:
APPLE

Secondary Copy:
• Great source of fiber which can absorb cholesterol.
• Good source of Antioxidants.
• Helps reduce the risk of colon cancer.

LOGO DESIGN

SUMMARY
You will create a trademark/logo for a company that focuses on what class decides as your inspiration. A symbol represents a business keep in mind how style relates to what ideas a company wants to communicate (Corporate Identity). The type of company you will design for will be decided by the class. Focus on the idea of GESTALT. Making the logo a unified whole. Example use the same weight of shapes throughout the logo.

WHAT TO SUBMIT
1 Any rough sketches. You start with rough sketches of ideas on a sheet of paper please brain storm. Skip this at your own risk . This part of the process is thinking out loud and putting as many ideas as possible in front of your nose in order to start forming an idea of where to take this logo. You will need to turn in this portion of the assignment.
2 Four sheets minimum of at least 2 different versions of the logo. On each of the 2 sheets of logos you will have multiple variations that are slightly changed in order to see as many different versions of the logo. This is done for you as the designer and the client in order to come to a consensus as to what is the best logo to represent the company.
3 Choose one single logo using the multiple sheets of logos. Make the necessary changes and turn in that choice.

4 Example of the 3-d examples of logo in use (airplane, pickup truck, sign, semitruck.
5 Creative brief explaining logo. Brief must have at least these 3 Message, Audience, and Back round) . Explanation of a DESIGN BRIEF or CREATIVE BRIEF

WHAT WILL BE EVALUATED
..............40 Points
Evidence of creative process showing multiple versions of each logo thinking through visually best way to represent companies visual values. Did you do multiple versions and variatations.

..............20 Points
Does the aesthetic of the design match the company? Does the design look professional? Does the design deviate from expected conventions.

..............40 Points
Attention to detail that reflects a certain amount of time and care put into the design.

..............100 Points Total

GRADE SCHEDULE
100-90 A
90-80 B
80-70 C
70-60 D
60-0 F

EXTRA CREDIT RESEARCH (5 Points both parts completed)
• Submit 5 logos that are connected to the industry for the logo assignment.

TERMS
Corporate Identity
Font-A complete set of type of one size and face.
Logo-A name, symbol, designed for easy and definite recognition, especially one borne on a single printing plate or piece of type.
Trademark-A name, symbol, or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer.

LINKS
:: CommArts.com Network
:: Glossary of Typographic Terms
:: Spiral Logos
:: Type Topics Adobe