Refine Edge Mask / Pen Tool Link

KEY TERMS

Mask

Selection

Paths

Layers

QUICK KEYS

Command + A (Select All)

Command + C (Copy)

Command + V (Paste)

V (Move Tool)

Command + ' (Grid on and off)

Command + R (Rulers on and off)

Command + T (Transform)

Command + Delete (Fill Background Color)

Option + Delete (Fill ForeGround Color

Command + Shift + I (Inverse Selection)

Command + D (Deselect)

Command + Spacebar (Zoom)

[ ] (Size of Brush)

Shift (Constrain Proportions)

TERMS & QUICK KEYS

TERMS
RGB
CMYK
BIT Depth

QUICK KEYS
Command-A (Select All)
Command-V (Paste)
Command-C (Copy)
Command-Z (Undo)
Command- (-) or (+)

F (Toggle Views)
M (Marquee Tool)
Spacebar (Hand Tool)

3M

• Audience (Professionals or Average Consumer)
• Research who you are working for.
• Color connects identity (RED).
• Logo in space without changing proportions color at all.
• Creating inventive backgrounds.
• Learning how make selections and masks.

FINAL

FINAL WE MEET BOTH DAYS

DECEMBER 12 & 14

7:30am to 10:00am

ZING

What to submit for label Zing (place in screen shots in file with your name in drop box)

1. Screen shots for all exercises.

2. Screen shots of all comps of the Zing design done in Illustrator.

3. Color printed copy of Zing Bottle PSD.

4. Screen shot of psd of bottle with layers organized and labeled.

5. A creative brief (printed) that answers the highlighted questions. A creative brief may contain (All Red highlighted must be answered questions):

• Background — what is the background of the project? Why is it being done?
• Target audience — what do they already think about this subject? Is there anything that should be avoided?
• Objectives — what is to be accomplished? How will this be measured and success understood?
• Single message — what is the one thing to tell the audience? What is the single thing they should remember about the offering? How will they believe what we say?
• Mandatory elements - mandatory elements such as the client's logo, address, phone number and so forth.
• Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?
• Timeline — how soon is this needed? When is it expected to be done? How many rounds (revisions) will this project undergo?
• Budget — how much can be spent to get this developed? Is there any budget needed to publish/flight the creative?
• Approvals — who needs to give the "okay"?

Sun Rays

LABEL TEXT

Text on Label

ZING

CAUTION:EYE AND SKIN IRRITANT.

READ BACK LABEL CAREFULLY

22 FL. OZ. (1PT.6FL.OZ.)650mL

Submit by Wed. Nov. 9

SCREEN SHOTS TO SUBMIT

• Two Screen Shots Posters

• Screen Shot Healed Photo

• Screen Shot Blending Modes

• Screen Shot Text/Perspective

• Midterm Exercise/Exam

Mid Term / Self Directed Exercise

Midterm is a self directed exercise for the coming final in December. You can't study for this exercise/test/design. All Photoshop concepts you should know or used. I will give a brief over view of what needs to be included in the design. You will have an hour and half to complete work. Try your best. Think of this as a self test for you as a designer to figure out what you may need to review in Photoshop to clearly understand the software by the end of the semester. This exercise will be graded more on effort and if all six Photoshop concepts are included and layers are labeled properly in the screenshot you turn in. This exercise will not have a high point value only 15 or 20 points so do not worry if things do not come together as well as you like.

Create a self portrait with one word connected to the images provided.

Must include

1. Layers

2. Layer Mask or Vector Mask

3. Shape Layer

4. Adjustment Layer

5. Blending Mode

6. Text Layer

Size 768 px by 1024 px

Resolution 72 px/inch

RGB

Poster Assignment

Text that must to be included in posters

Spring Thing

Mt. SAC Choral Program and the award-winning men’s a cappella group

Evening of jazz, pop, Broadway, barbershop and contemporary a cappella.

Venue: Sophia B. Clarke Theater

Showtime: Fri., Mar. 23, 2012 at 8 p.m.

More Video Tutorials

• Adjustment Layers

• Raw Features

• Selections

American Tourister AD

•Gorila and Luggage

What to critique in critique

1. Be able to explain your visual narrative. (Color, Scale, Background, Rhythm, etc.)
2. Selections or masks that remove the background.
3. How creative is the background and how does the background connect to the foreground.