Chip Kidd Ted Talks

FINAL PROJECT

Create a poster for this up coming play at Mt. Sac Theater.  All copy below must be included in project.

Nothing to Be Done

Short Plays By Samuel Beckett

Directed By Ralph Eastman

A program of short works that explores signature themes of ageing, loneliness, nostalgia and regret.

Mount San Antonio College Studio Theater

Thurs., Jun. 6, 2013 at 8 p.m.

Fri., Jun. 7, 2013 at 8 p.m.

Sat., Jun. 8, 2013 at 8 p.m.

Sun., Jun. 9, 2013 at 2 p.m. - Matinee

Color Space: RGB
Size: 11 inches by 17inches
Resolution:  300 px/inch

You must create all images for this poster.

Typed Creative Brief

Highlighted parts need to be addressed in a typed document to be included with project

• Background — what is the background of the project? Why is it being done?
• Target audience — what do they already think about this subject? Is there anything that should be avoided?
• Objectives — what is to be accomplished? How will this be measured and success understood?
• Single message — what is the one thing to tell the audience? What is the single thing they should remember about the offering? How will they believe what we say?
• Mandatory elements — mandatory elements such as the client's logo, address, phone number and so forth.
• Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?
• Timeline — how soon is this needed? When is it expected to be done? How many rounds (revisions) will this project undergo?
• Budget — how much can be spent to get this developed? Is there any budget needed to publish/flight the creative?
• Approvals — who needs to give the "okay"?

Noir Look

Noir Look: 
1. Shadows
2. Black and white
3. Dark
4. Gritty
5. Moral ambiguity/no rules
6. Dramatic

Props:
1. City (setting)
2. Cars, hats, sunglasses
3. Body language
4. Sign (Sunset Blvd)
5. Mansion
6. Film Industry
7. Writer (Typewriter)