FINAL

 We meet both days Monday June 11 and 

 Wednesday June 13   7:30am-10:00am  

 WRITTEN PART ON MONDAY  

 NOTEBOOK DUE WITH LABEL ASSIGNMENT ON MONDAY 

Notebook / Exercises / Creative Brief

Notebook due Monday June 11
• Print and place in notebook all Illustrator Exercises.
• Print all examples of labels in black and white and place in notebook.
• Add anything you think related to Graphic Design to notebook.
• Type up creative brief and place in notebook.
• Label Assignment place in notebook.

Five Questions to Answer Creative Brief

• Background — what is the background of the project? Why is it being done?
• Target audience — what do they already think about this subject? Is there anything that should be avoided?
• Objectives — what is to be accomplished? How will this be measured and success understood?
• Single message — what is the one thing to tell the audience? What is the single thing they should remember about the offering? How will they believe what we say?
• Mandatory elements — mandatory elements such as the client's logo, address, phone number and so forth.
• Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?