Chip Kidd Ted Talks

FINAL PROJECT

Create a poster for this up coming play at Mt. Sac Theater.  All copy below must be included in project.

Nothing to Be Done

Short Plays By Samuel Beckett

Directed By Ralph Eastman

A program of short works that explores signature themes of ageing, loneliness, nostalgia and regret.

Mount San Antonio College Studio Theater

Thurs., Jun. 6, 2013 at 8 p.m.

Fri., Jun. 7, 2013 at 8 p.m.

Sat., Jun. 8, 2013 at 8 p.m.

Sun., Jun. 9, 2013 at 2 p.m. - Matinee

Color Space: RGB
Size: 11 inches by 17inches
Resolution:  300 px/inch

You must create all images for this poster.

Typed Creative Brief

Highlighted parts need to be addressed in a typed document to be included with project

• Background — what is the background of the project? Why is it being done?
• Target audience — what do they already think about this subject? Is there anything that should be avoided?
• Objectives — what is to be accomplished? How will this be measured and success understood?
• Single message — what is the one thing to tell the audience? What is the single thing they should remember about the offering? How will they believe what we say?
• Mandatory elements — mandatory elements such as the client's logo, address, phone number and so forth.
• Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?
• Timeline — how soon is this needed? When is it expected to be done? How many rounds (revisions) will this project undergo?
• Budget — how much can be spent to get this developed? Is there any budget needed to publish/flight the creative?
• Approvals — who needs to give the "okay"?

Noir Look

Noir Look: 
1. Shadows
2. Black and white
3. Dark
4. Gritty
5. Moral ambiguity/no rules
6. Dramatic

Props:
1. City (setting)
2. Cars, hats, sunglasses
3. Body language
4. Sign (Sunset Blvd)
5. Mansion
6. Film Industry
7. Writer (Typewriter)

Type Terms and Quick Keys

Packaging what to design

1. Choose a font
2. Design a background
3. Design a shape of a candy use shape layer
4. Design a character
5. Color Scheme

Exercise 1 Self Portrait

ZIG ZAG

ZONKS

Howlerz

Zonka

Zonkers

Zinks

Zurtle

ZOOZLES

Candy Box

1. Name of Candy
2. Company
3. Net Weight
4. Slogan
5. Image (a) Candy (b) Character
6. Background
7. Color Scheme
8. Font

Guitar Exercise

What to do with the text
1.  Change blending modes
2.  Layer Style
3.  Choose font carefully
4.  Words different sizes
5.  Words different colors
6.  Rotate words on specific angles

What to submit Assignment 1

1. 6 exercises down res to 72 px/in.
2. Your version of ad
3. Screen shot of ad with layers
4. Repaired picture

Self Portrait

Color Space: RGB
Size: 8.5 in. x 11 in.
Resolution: 150 px/in.

What to include

1. Layer of texture
2. Text:  Inspiring quote
3. Picture of self
4. 2 to 3 images that reflect quote and self

What to consider

1.  Try to get 4 parts to connect (unity)
2.  Think about visual identity how that connects with individual identity
3.  Be sure images chosen use a pixel dimension that fits the size of the document (800px and above)
4.  Images must be adjectives
5.  No trademarked images
6.  No Ben Affleck
7.  No Brands or bands or teams or cartoon characters or illustrations (photos only)
8.  No Green Bay Packers
9.  Make list of adjectives that represent you  (warm, funny, etc.) then find pictures that represent those adjectives
10.  Quote connects to mood of visuals (example of what not to do:  Quote {DON'T WORRY BE HAPPY} and visual is a dark stormy mountain with clouds) they do not match.  Get them to match.

CRITIQUE MONDAY

1. Describe the Focal Point of ad  

2. One visual thing you added or decided to do that is important  

3. How legible are things & what can be fixed

Allan Dye

SELF PORTRAIT

1.  Texture
2.  Quote or saying to live by you find important
3.  Images that connect with who you are
4.  Image of your self

Be sure to find images that have a good pixel dimension.

DUE MONDAY
What to submit for first assignment.

1.  Ads with all exercises down sized to 72 px/in

2.  Screen shot with layers of your ad

3.  Heal photograph

Quick Keys (CLASS 6)

Healing Tool (J)
Move Tool (V)
Stamp Tool (S)
Eraser Tool (E)
New Layer ( Command + Shift + N )
Brush Size ( [ or ] )
Grid ( Command + ' )
Color Balance ( Command + B )

Screen Shot Layers Healing Exercise

September 12 Vector Mask

Terms and Quick Keys

TERMS

Interpolation
Point
Bezier Curve
Control Arm

QUICK KEYS

Grid on and off (Command + ')
Copy Layers (Command + J)
Pen Tool ( P )
Selection or Direct Selection Tool ( A )

9/10 Screenshot

Screen Shot Sept 5

Sept 5 Screen Shot 1

Quick Keys Sept 5

QUICK KEYS
(B) Brush
( [ ]) Brush Size
(Command + Delete) Fill with background color
(Option + Delete) Fill with foreground color
(W) Magic Wand
( Space bar ) Active hand tool
( Command + or -) Zoom in or Zoom Out
(Command + A) Select All
(Command + C) Copy
(Command + V) Paste
(Command + D) Deselect
(Command + T) Transform

Ad 1 and 2

FINAL

 We meet both days Monday June 11 and 

 Wednesday June 13   7:30am-10:00am  

 WRITTEN PART ON MONDAY  

 NOTEBOOK DUE WITH LABEL ASSIGNMENT ON MONDAY 

Notebook / Exercises / Creative Brief

Notebook due Monday June 11
• Print and place in notebook all Illustrator Exercises.
• Print all examples of labels in black and white and place in notebook.
• Add anything you think related to Graphic Design to notebook.
• Type up creative brief and place in notebook.
• Label Assignment place in notebook.

Five Questions to Answer Creative Brief

• Background — what is the background of the project? Why is it being done?
• Target audience — what do they already think about this subject? Is there anything that should be avoided?
• Objectives — what is to be accomplished? How will this be measured and success understood?
• Single message — what is the one thing to tell the audience? What is the single thing they should remember about the offering? How will they believe what we say?
• Mandatory elements — mandatory elements such as the client's logo, address, phone number and so forth.
• Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?

PATHFINDER (DIVIDE) & BLEND IN STEPS

BLEND & CREATE OUTLINES

Rotate

MASK | SHEAR | ROTATE

LABEL ASSIGNMENT (BOTTLE)

KEY TERMS

Bezier Curve

Point

Control Arms

Vector

KEY QUICK KEYS

Direct selection (A)

Selection (V)

Pen (P)

Marian Bantjes

Poster 8 Demo Texture

Readings on Texture
Page 48 (White Space is not Your Enemy)
Page 148-153 (Design Elements)

LAYERS & EXAMPLE

Poster 5 Vector Mask Using Type w/Layer Style Stroke

Poster 6(Design Conflect & Adjustment Layer Blue)

Poster 7 (Liquify Filter & Blending Modes)

Visual Ideas Music Poster

Rules to Consider from Design Elements
 #8 Negative space is magical create don't just fill it up.(page 17)
#12 Squish and separate (page 21)
#16 Create images don't scavenge (page 25)
 :: Review page 73 Compositional strategies.
:: Review page 83 The identity of color.

Poster Demo 3 Trombone Image Layers

Poster_Demo_3

Facebook Like Mt. Graphic Design

Facebook.com/gdi.mtsac

Filter Glowing Edges

Layers Organization

Poster Copy

Title:Wind Ensemble and Symphonic Band Spring Concert

Time: 8 p.m. Date: Friday May 8, 2012 Venue: Sophia B. Clarke Theater Copy: Cultures collide and fuse as the ensemble performs works by notable composers offering an evening of dynamic nuance with impeccable technique and artistry. Mt. SAC Wind Enseble joined by the Eleanor Roosevelt High School Wind Ensemble under the direction of Michael Fleischmann. TGhe first half of the concert will feature the Eleanor Roosevelt High School Wind Ensemble followed by the Mt. SAC Wind Ensemble in the second half.

HELVETICA VIDEO (NOTES)

• SPACE BETWEEN LETTERS

• BLACK & WHITE SPACE
POSTIVE NEGATIVE

• EXPRESSION Helvetica
Nuetral

• LEGIBLE & CLARITY

• GRID TOOL TO CREATE ORDER

• GRID HIDDEN STRUCTURE

• VARIATIONS DIFFERENT IDEAS OF YOUR PROJECT
Learn from doing

Groups 3M Assignment

Group 1 Selection Pop Up Take

Group 2 Selections 4 Packaging tape

Group 3 Mask Tape cut in half

Group 4 Three Tape dispensers

Group 5 Doughnut Tape Dispenser Vector Mask

Group 6 Blending Modes Yellow Tape

Group 7 Blending Modes Yellow Circle Sanding Disc

Group 8 Lines

Group 9 Shapes

Group 10 Model Refine Selection Dots

Group 11 Your versions

DESIGN RESEARCH FOR MARCH 21

DESIGN RESEARCH
Bring box of candy (milk duds, nerds, dots etc.) packaging design.

3M Ad Refine Edge/Dots-Squares

DESIGN ELEMENTS pages 45-47

Place thumbnails in notebook and note at least these four different variations illustrated in text
Date this exercise in notebook

Vertical/Horizontal Dots
Random Dots
Contrast to Group Dots
Curve Dots

Refine Edge Mask / Pen Tool Link

KEY TERMS

Mask

Selection

Paths

Layers

QUICK KEYS

Command + A (Select All)

Command + C (Copy)

Command + V (Paste)

V (Move Tool)

Command + ' (Grid on and off)

Command + R (Rulers on and off)

Command + T (Transform)

Command + Delete (Fill Background Color)

Option + Delete (Fill ForeGround Color

Command + Shift + I (Inverse Selection)

Command + D (Deselect)

Command + Spacebar (Zoom)

[ ] (Size of Brush)

Shift (Constrain Proportions)

TERMS & QUICK KEYS

TERMS
RGB
CMYK
BIT Depth

QUICK KEYS
Command-A (Select All)
Command-V (Paste)
Command-C (Copy)
Command-Z (Undo)
Command- (-) or (+)

F (Toggle Views)
M (Marquee Tool)
Spacebar (Hand Tool)

3M

• Audience (Professionals or Average Consumer)
• Research who you are working for.
• Color connects identity (RED).
• Logo in space without changing proportions color at all.
• Creating inventive backgrounds.
• Learning how make selections and masks.