FINAL

FINAL WE MEET BOTH DAYS

DECEMBER 12 & 14

7:30am to 10:00am

ZING

What to submit for label Zing (place in screen shots in file with your name in drop box)

1. Screen shots for all exercises.

2. Screen shots of all comps of the Zing design done in Illustrator.

3. Color printed copy of Zing Bottle PSD.

4. Screen shot of psd of bottle with layers organized and labeled.

5. A creative brief (printed) that answers the highlighted questions. A creative brief may contain (All Red highlighted must be answered questions):

• Background — what is the background of the project? Why is it being done?
• Target audience — what do they already think about this subject? Is there anything that should be avoided?
• Objectives — what is to be accomplished? How will this be measured and success understood?
• Single message — what is the one thing to tell the audience? What is the single thing they should remember about the offering? How will they believe what we say?
• Mandatory elements - mandatory elements such as the client's logo, address, phone number and so forth.
• Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?
• Timeline — how soon is this needed? When is it expected to be done? How many rounds (revisions) will this project undergo?
• Budget — how much can be spent to get this developed? Is there any budget needed to publish/flight the creative?
• Approvals — who needs to give the "okay"?